The global recession has hit the holiday market hard. XL was one of the first high-profile tour operators to hit the floor and since then there have been many other either struggling or calling it a day completely. TUI however, Britain’s biggest tour operator has revealed the first good news in a long time this month by announcing that its holiday sales are up on the previous month’s figures.  Peter Long, chief executive of TUI put this down a regaining of people’s trust in the economy slightly and feeling better about spending their disposable income after the hyped mass hysteria about the credit crunch settled down. “Customers who delayed purchasing holidays in the early booking season have started to return to the market” the company said.

Another factor that is likely have an influence is low interest rates. Utility bills have been reduced, mortgage rates are at a low point and food costs are at a reasonable level also. This all adds up to a little more money in people’s pockets and they want to take a little time out from the stresses of work.The Caribbean and Mediterranean are proving to be very popular at the moment and people seem to be choosing beach holidays that are not as active where they can just chill out. Also very popular at the moment are all inclusive holidays.

Although the booking figures are still 7% lower than they were last year, they are definitely better than the 18% drop that they have been suffering from all year.  They have sold 93% of their winter holidays because despite the worst performing market currently being the Nordic region, holidays to Canada have been doing very well

TUI has said that this pick up represents a general improving trend in holiday sales. The market is regaining strength we feel and we would not be surprised if next years figures are close to their normal levels again.

For the best fly drive Canada holidays visit Canadian Sky

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